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John Greene

Bicycles, Butlers, Stans, and Stories: A Framework for Understanding How AI Can Shape the Future of…

When Drake released his AI-assisted diss track, he brought Tupac back to life (again), used AI to give Snoop a verse (though Snoop is still…

May 28, 2024

Bicycles, Butlers, Stans, and Stories: A Framework for Understanding How AI Can Shape the Future of…

May 28, 2024

The Phish x Peloton Readers’ Remix: What Brand Loyalty Programs Miss

In this follow-up to my piece on what Peloton can learn from Phish, I delve into what far too many brand loyalty programs fail to realize.

Mar 14, 2024

Mar 14, 2024

Fred Again.. and The Super Bowl: The Power of Ingredients, Failures, and Invitations

How a soft-spoken EDM superstar can help marketers break through.

Feb 9, 2024

Fred Again.. and The Super Bowl: The Power of Ingredients, Failures, and Invitations

Feb 9, 2024

Published in
The Startup

Phish, Peloton, and The Untapped Economics of Irrational Enthusiasm

It’s been far too long since I’ve picked up the pen and posted a piece here. So, with a bit of New Year’s energy, I’ve resolved to write…

Jan 26, 2024

Phish, Peloton, and The Untapped Economics of Irrational Enthusiasm

Jan 26, 2024

AI: Advertising’s Refrigeration Moment

While many see AI as an existential threat to the advertising industry, I believe it’s actually the forcing function the industry has…

Mar 15, 2023

AI: Advertising’s Refrigeration Moment

Mar 15, 2023

Published in
The Coda Collection

My New Chapter: Introducing The Coda Collection

Bringing to Life the Stories Between Songs

Jan 28, 2021

My New Chapter: Introducing The Coda Collection

Jan 28, 2021

Published in
The Startup

Why Disney+ Should Be Free, and What That Means for Your Business

Even though countless articles have been written about Disney+’s jaw-dropping success and the valuation of over $100 billion that it is…

Jan 12, 2020

Why Disney+ Should Be Free, and What That Means for Your Business

Jan 12, 2020

Published in
The Startup

Re-Thinking Consumer Insights with Lil’ Nas X, Billie Eilish, and Emily Dickinson

As the songs of the summer, “Old Town Road” and “Bad Guy” defied both demography and gravity as they stayed popular for months amongst…

Sep 18, 2019

Re-Thinking Consumer Insights with Lil’ Nas X, Billie Eilish, and Emily Dickinson

Sep 18, 2019

Published in
The Startup

Swifties, Superfans, and Succeeding in The Age of Permission-Based Marketing

Taylor Swift has written yet another chapter in her must-read playbook for modern marketers.

Sep 6, 2019

Swifties, Superfans, and Succeeding in The Age of Permission-Based Marketing

Sep 6, 2019

Marshmello, Liquid Expectations, and The Obsolescence of Brand Positioning

When Marshmello played a live show to nearly eleven million people in the virtual environs of Pleasant Park in Fortnite back in February…

Aug 27, 2019

Aug 27, 2019

John Greene

John Greene

Girl dad, husband, builder, strategist, optimist. Inspired by music, insatiably curious, and always in search of adventure.

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