John GreeneBicycles, Butlers, Stans, and Stories: A Framework for Understanding How AI Can Shape the Future of…When Drake released his AI-assisted diss track, he brought Tupac back to life (again), used AI to give Snoop a verse (though Snoop is still…May 28May 28
John GreeneThe Phish x Peloton Readers’ Remix: What Brand Loyalty Programs MissIn this follow-up to my piece on what Peloton can learn from Phish, I delve into what far too many brand loyalty programs fail to realize.Mar 141Mar 141
John GreeneFred Again.. and The Super Bowl: The Power of Ingredients, Failures, and InvitationsHow a soft-spoken EDM superstar can help marketers break through.Feb 9Feb 9
John GreeneinThe StartupPhish, Peloton, and The Untapped Economics of Irrational EnthusiasmIt’s been far too long since I’ve picked up the pen and posted a piece here. So, with a bit of New Year’s energy, I’ve resolved to write…Jan 26Jan 26
John GreeneAI: Advertising’s Refrigeration MomentWhile many see AI as an existential threat to the advertising industry, I believe it’s actually the forcing function the industry has…Mar 15, 2023Mar 15, 2023
John GreeneinThe Coda CollectionMy New Chapter: Introducing The Coda CollectionBringing to Life the Stories Between SongsJan 28, 2021Jan 28, 2021
John GreeneinThe StartupWhy Disney+ Should Be Free, and What That Means for Your BusinessEven though countless articles have been written about Disney+’s jaw-dropping success and the valuation of over $100 billion that it is…Jan 12, 20201Jan 12, 20201
John GreeneinThe StartupRe-Thinking Consumer Insights with Lil’ Nas X, Billie Eilish, and Emily DickinsonAs the songs of the summer, “Old Town Road” and “Bad Guy” defied both demography and gravity as they stayed popular for months amongst…Sep 18, 2019Sep 18, 2019
John GreeneinThe StartupSwifties, Superfans, and Succeeding in The Age of Permission-Based MarketingTaylor Swift has written yet another chapter in her must-read playbook for modern marketers.Sep 6, 2019Sep 6, 2019
John GreeneMarshmello, Liquid Expectations, and The Obsolescence of Brand PositioningWhen Marshmello played a live show to nearly eleven million people in the virtual environs of Pleasant Park in Fortnite back in February…Aug 27, 20192Aug 27, 20192