John GreeneThe Phish x Peloton Readers’ Remix: What Brand Loyalty Programs MissIn this follow-up to my piece on what Peloton can learn from Phish, I delve into what far too many brand loyalty programs fail to realize.5 min read·Mar 14, 2024--1--1
John GreeneFred Again.. and The Super Bowl: The Power of Ingredients, Failures, and InvitationsHow a soft-spoken EDM superstar can help marketers break through.10 min read·Feb 9, 2024----
John GreenePhish, Peloton, and The Untapped Economics of Irrational EnthusiasmIt’s been far too long since I’ve picked up the pen and posted a piece here. So, with a bit of New Year’s energy, I’ve resolved to write…10 min read·Jan 26, 2024----
John GreeneAI: Advertising’s Refrigeration MomentWhile many see AI as an existential threat to the advertising industry, I believe it’s actually the forcing function the industry has…9 min read·Mar 15, 2023----
John GreeneinThe Coda CollectionMy New Chapter: Introducing The Coda CollectionBringing to Life the Stories Between Songs6 min read·Jan 28, 2021----
John GreeneinThe StartupWhy Disney+ Should Be Free, and What That Means for Your BusinessEven though countless articles have been written about Disney+’s jaw-dropping success and the valuation of over $100 billion that it is…7 min read·Jan 12, 2020--1--1
John GreeneinThe StartupRe-Thinking Consumer Insights with Lil’ Nas X, Billie Eilish, and Emily DickinsonAs the songs of the summer, “Old Town Road” and “Bad Guy” defied both demography and gravity as they stayed popular for months amongst…5 min read·Sep 18, 2019----
John GreeneinThe StartupSwifties, Superfans, and Succeeding in The Age of Permission-Based MarketingTaylor Swift has written yet another chapter in her must-read playbook for modern marketers.6 min read·Sep 6, 2019----
John GreeneMarshmello, Liquid Expectations, and The Obsolescence of Brand PositioningWhen Marshmello played a live show to nearly eleven million people in the virtual environs of Pleasant Park in Fortnite back in February…5 min read·Aug 27, 2019--2--2
John GreeneMid-August Running: A PlaylistRunning mixes pose considerable challenges for music fans. For even the most musically omnivorous, the desire for that reliable jolt of…1 min read·Aug 16, 2019----
