Mar 15AI: Advertising’s Refrigeration MomentWhile many see AI as an existential threat to the advertising industry, I believe it’s actually the forcing function the industry has needed for years. I believe this because I see Generative AI as advertising’s refrigeration moment. In its “refrigeration moment,” three groups of groups of companies will emerge from…Artificial Intelligence9 min readArtificial Intelligence9 min read
Published inThe Coda Collection·Jan 28, 2021My New Chapter: Introducing The Coda CollectionBringing to Life the Stories Between Songs TL;DR Today I am thrilled to (finally!) share a bit of insight into what I’ve been stealthily building for the past year. I’d like to introduce The Coda Collection, which our team is excited to officially launch next month. The Power of Music …Medium6 min readMedium6 min read
Published inThe Startup·Jan 12, 2020Why Disney+ Should Be Free, and What That Means for Your BusinessEven though countless articles have been written about Disney+’s jaw-dropping success and the valuation of over $100 billion that it is estimated to have amassed thus far for its streaming services, I believe that most articles still miss what success really looks like for Disney’s foray into the streaming wars. …Netflix7 min readNetflix7 min read
Published inThe Startup·Sep 18, 2019Re-Thinking Consumer Insights with Lil’ Nas X, Billie Eilish, and Emily DickinsonAs the songs of the summer, “Old Town Road” and “Bad Guy” defied both demography and gravity as they stayed popular for months amongst, well, nearly everyone. But what helped drive the unceasing ubiquity of these hit songs? And what might this all mean for how marketing needs to evolve…Music5 min readMusic5 min read
Published inThe Startup·Sep 6, 2019Member-onlySwifties, Superfans, and Succeeding in The Age of Permission-Based MarketingTaylor Swift has written yet another chapter in her must-read playbook for modern marketers. As Lover soared to the top of the charts, Taylor notched her sixth consecutive album to hit #1 on the charts. This feat is increasingly impressive the more you dig into it. Taylor was able to…Music6 min readMusic6 min read
Aug 27, 2019Marshmello, Liquid Expectations, and The Obsolescence of Brand PositioningWhen Marshmello played a live show to nearly eleven million people in the virtual environs of Pleasant Park in Fortnite back in February, it reverberated throughout the music world. …Marketing5 min readMarketing5 min read
Aug 16, 2019Mid-August Running: A PlaylistRunning mixes pose considerable challenges for music fans. For even the most musically omnivorous, the desire for that reliable jolt of adrenaline is a gravitational pull that seems to land all running playlists in the same heap of well-worn jock jams. As someone who has spent the summer aspiring to…Apple1 min readApple1 min read
Aug 12, 2019What Business Are You Really In?It’s such a simple question, to the point of being insulting to some (what do you mean, you think I don’t know what business I am in?). Yet I’ve found the right answer to this question to be one of the most meaningfully missing pieces in many businesses. Most companies…Music6 min readMusic6 min read
Aug 9, 2019Through MusicFor as long as I can remember, music has had the power to help me experience the world in new ways. When I was growing up, music provided many of the building blocks from which I started to build my identity. Starting with the first mix tapes I made off…Music2 min readMusic2 min read
